Real artifacts. Real businesses. Yours when we're done.

A short list. Most of my work is under NDA or in-flight. These are the ones I can show. If you want to see something specific to your industry, ask — I usually have something I can share over a call.

Rent A Pool Boise

rentapoolboise.com

Brand identity, marketing site, interactive estimator with Google Maps service-area validation, early-bird pricing, partial-lead capture, GA4 funnel, and a Sheets back-office on Apps Script. Zero to operational in weeks.

All built on tools the founder already understood — vanilla web, Sheets, Apps Script. He runs it himself.

Full brand identity

Name, mark, visual system

Custom lead machine

Estimator + funnel + GA4

Back-office ops system

Sheets + Apps Script

Azure Health

azurehealthco.com

A practitioner launching a new integrative practice — combining nervous system regulation, energy work, and medically guided care — needed a strategy and a credibility-grade web presence that could speak to both clinical and energetic audiences without losing either one.

Practice positioning, full website implementation, and a voice/visual system she runs herself. Tools she can maintain without me.

Practice positioning

Offer architecture + voice

Full site build

Design, build, content

Self-managed

She runs it without me

Personal AI Operating System

File-structured personal OS — identity, thinking models, voice, network CRM, projects, goals. A LinkedIn analyzer that reads 6,000+ connections and ranks them weekly. Automated lead generation surfacing 5–10 warm prospects. All in plain text, all in Git, all portable.

Live, running, every day. The artifact behind the methodology. The thing I help clients build versions of for themselves.

Personal OS

Identity, CRM, projects, goals

LinkedIn analyzer

6K+ connections, ranked weekly

Weekly lead gen

5–10 warm prospects, automated

The ops résumé behind the consulting.

Before Fieldwork, I was on the building side of:

LeanLaw

Head of Product

Led evolution from SaaS into payments / fintech

Maxable

CEO

Real estate marketplace platform

Revonate

Co-founder, CTO

Construction design platform & services

Imbellus

Business Development

Cognitive assessment startup. Acquired by Roblox

Grove Labs

Co-founder & CEO

$6M raised. Acquired by LG

GrabCAD

Engineering

Early team. Acquired by Stratasys for $100M

Forbes 30 Under 30 (2015). MIT Mechanical Engineering. When I tell a SaaS CEO what to do with their roadmap, I've sat in their chair. When I tell a service business owner what to automate, I've built the systems myself.

Want to see more?

A lot of my work is under NDA or live with active clients. Tell me what you're trying to do and I'll usually have something I can share over a call.

Talk to me