Press kit

Everything you need to write about us.

Logos, colors, type, and copy you can paste. Take what you need. If something is missing, ask and we will make it.

Logo

The mark.

SVG for print and any size above. PNG for slides and documents. The bone files are for dark backgrounds, the slate files for light ones.

Logomark, tiled

The app icon and avatar. Carries its own slate background.

SVG PNG 1024 PNG 512 PNG 256

Logomark, bone

For dark backgrounds. Transparent.

SVG PNG 1024 PNG 512 PNG 256

Logomark, slate

For light backgrounds. Transparent.

SVG PNG 1024 PNG 512 PNG 256

Wordmark and lockup

The wordmark is set in Bricolage Grotesque with the letterforms converted to outlines, so it renders identically without the font installed.

Wordmark, bone

For dark backgrounds. Letterforms are outlined, so no font is required.

SVG PNG 2232

Wordmark, slate

For light backgrounds.

SVG PNG 2232

Lockup, bone

Mark and wordmark together. For dark backgrounds.

PNG 1919

Lockup, slate

For light backgrounds.

PNG 1919

Usage

A few rules.

Keep clear space around the mark of at least the height of the F.
Do not recolor, stretch, rotate, outline, or add shadows and gradients.
Do not place the bone mark on a light background, or the slate mark on a dark one.
Do not set the wordmark in another typeface. Use the files here.
Do not redraw or animate the mark without asking us first.

Color

Slate, bone, and one amber.

Slate

#0F1923

Primary background. Headings on light.

Amber

#D97B2A

The accent. The period, kickers, CTAs. Sparingly.

Bone

#F0EBE1

Text on slate. Light backgrounds.

Olive

#1A3A2A

Grid motif. Deep green accents.

Steel

#4A5568

Secondary text and borders.

Dust

#E2DDD6

Hairlines and dividers on light.

Type

Headings are Bricolage Grotesque, weights 600 to 800, with tight tracking at large sizes. Body is Inter at a line height of 1.7. Both are on Google Fonts, so anything you build can match.

Fieldwork.AI

Tokens

:root{
  --slate:#0F1923; --amber:#D97B2A; --bone:#F0EBE1;
  --olive:#1A3A2A; --steel:#4A5568; --dust:#E2DDD6;
  --font-display:'Bricolage Grotesque',system-ui,sans-serif;
  --font-body:'Inter',system-ui,sans-serif;
}

Boilerplate

How we describe ourselves.

Use whichever length fits. Edit for house style if you need to.

Short · 28 words

Fieldwork AI is an AI training and implementation firm in Boise, Idaho. We teach teams to use AI on their real work, then build what is worth automating.

Medium · 52 words

Fieldwork AI is an AI training and implementation firm in Boise, Idaho. We work on site with your team, on their actual workflows, on their own keyboards. We teach the fundamentals: prompts, context, agents. When something is worth automating, we build it and hand it over running. You own everything we make.

Long · 98 words

Fieldwork AI is an AI training and implementation firm in Boise, Idaho, founded in 2026 by Gabe Blanchet. We work on site with your team, on their actual workflows, on their own keyboards. We teach the fundamentals: prompts, context, agents. Not which vendor has AI stickered on the box. When something is worth automating, we build it and hand it over running. You keep the code, the prompts, the configs. Every engagement is staffed by an AI Program Facilitator and a Forward Deployed Engineer, both in the room the same day. Fieldwork AI is an OpenAI Select Partner.

Founder bio

Short · 27 words

Gabe Blanchet founded Fieldwork AI in 2026. He trained as a mechanical engineer at MIT. He co-founded Grove Labs, which raised $6M and was acquired by LG.

Long · 91 words

Gabe Blanchet is the founder of Fieldwork AI. He trained as a mechanical engineer at MIT, then spent a decade building software companies. He co-founded Grove Labs, which raised $6M and was acquired by LG. He went on to Imbellus, Revonate as CTO, Maxable as CEO, and LeanLaw, where he led product through the pivot from SaaS billing into payments. Forbes named him to its 30 Under 30 list in 2015. He walked the Appalachian Trail, all 2,181 miles of it. He lives in Boise with his wife and two kids.

Facts

The short version.

Founded: 2026
Headquarters: Boise, Idaho
Founder: Gabe Blanchet
What we do: AI training and implementation for mid-market teams
Credential: OpenAI Select Partner, September 2026
Tagline: Diagnose. Train. Automate.

We do not distribute our partners’ badges. To show our OpenAI Select Partner status, set it as text.

Naming

Get the name right.

Write the company as Fieldwork AI. Two words, no period, no camel case.
The wordmark is Fieldwork.AI and its period is always amber. Use it as a logo, not in prose.
Never FieldWork, Field Work, or fieldwork.ai.
Our partner status has an exact required string: OpenAI Select Partner.

Photo

Gabe Blanchet, founder

1254 × 1254. Credit: Fieldwork AI.

Download

Need something that is not here?

Interviews, a different crop, a custom size. Ask.

gabe@getfieldworkai.com