Real artifacts. Real businesses. Yours when we're done.

A short list. Most of my work is under NDA or in-flight. These are the ones I can show. If you want to see something specific to your industry, ask — I usually have something I can share over a call.

Rafanelli & Nahas

Two-day, in-person AI enablement for a ~15-person commercial real-estate firm and its partners — bringing a mixed room, from skeptics to daily users, to a common, capable baseline. By the end the team was building their own Claude projects and skills on real work, including a live credit-card-reconciliation automation.

Hands-on and in-person — not Zoom, not a self-serve course — which is what drove adoption and converted the skeptics. The team left operating on their own, and the engagement created pull, not a one-off: expanding seats and recurring 1:1s plus deeper builds.

Whole team + leadership

Skeptics → daily users, one baseline

Real automations, built live

e.g., credit-card reconciliation

Created pull, not a one-off

More seats + recurring 1:1s

Rent A Pool Boise

rentapoolboise.com

Not a client. Our own bet on temporary pool rental in Boise, built end to end: brand identity, marketing site, interactive estimator with Google Maps service-area validation, early-bird pricing, partial-lead capture, GA4 funnel, and a Sheets back-office on Apps Script. Zero to operational in weeks.

Then the market said no. One season, thin demand, closed August 2026. We build this fast for clients and we read the signal the same way. Sunk cost doesn't get a vote. The build is still standing: click through and run the estimator yourself.

Full brand identity

Name, mark, visual system

Custom lead machine

Estimator + funnel + GA4

Closed on the data

One season, thin demand, done

Azure Health

azurehealthco.com

A practitioner launching a new integrative practice — combining nervous system regulation, energy work, and medically guided care — needed a strategy and a credibility-grade web presence that could speak to both clinical and energetic audiences without losing either one.

Practice positioning, full website implementation, and a voice/visual system she runs herself. Tools she can maintain without us.

Practice positioning

Offer architecture + voice

Full site build

Design, build, content

Self-managed

She runs it without us

The ops résumé behind the consulting.

Before Fieldwork, I was on the building side of:

LeanLaw

Head of Product

Led evolution from SaaS into payments / fintech

Maxable

CEO

Real estate marketplace platform

Revonate

Co-founder, CTO

Construction design platform & services

Imbellus

Business Development

Cognitive assessment startup. Acquired by Roblox

Grove Labs

Co-founder & CEO

$6M raised. Acquired by LG

GrabCAD

Engineering

Early team. Acquired by Stratasys for $100M

Forbes 30 Under 30 (2015). MIT Mechanical Engineering. When I tell a SaaS CEO what to do with their roadmap, I've sat in their chair. When I tell a service business owner what to automate, I've built the systems myself.

Want to see more?

A lot of my work is under NDA or live with active clients. Tell me what you're trying to do and I'll usually have something I can share over a call.

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